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Many of our natural impulses turn out to be wrong. Psychological research can help us choose wisely. On Christmas morning, a husband quietly apologizes to his wife that his gifts this year are humble — money is tight. She bravely affirms that she loves the pajamas and the sweater. Later, as the children play with their new toys, the husband reveals one last gift box, in which the wife discovers..

Good gift giving is an art. The perfect present can lift a mood or improve a relationship. It can repair a wrongdoing, or simply remind a loved one that you care. Psychologists have long been fascinated by the subject of gifting, because it's a window into so many other important human traits: how we see others, how we assign value to things, our decision-making skills and our ability empathize..